Reigning VGMA Artiste of the Year, Black Sherif is calling on music industry stakeholders and music enthusiasts to shift their focus from blame games to collaborative efforts in order to enhance the visibility of Ghanaian music on the global stage.
Making a brief remark during a recent stakeholder engagement organised by the Ministry of Information which aimed to gather insights from creatives and other players in the creative space for the promotion of the #playghana initiative, the multiple award-winning musicians emphasised the need for unity within the industry, discouraging fights and beefs among stakeholders.
According to the Yaya crooner, blaming DJs, artistes and consumers for the industry’s challenges is counterproductive, stressing that the industry can only gain prominent presence and long-term recognition on the international stage if there is cooperation among all parties in the music ecosystem.
“If we truly want to grow our industry and give it that global visibility, we need to stop the blame game on the DJs, artistes, consumers and make the conscious effort to grow our industry. It is our collective duty,” the 2023 BET Hip Hop Awards Best International Flow winner asserted.